- Degree
- Bachelor of Arts
- Course location
- Stuttgart
- Teaching language
- • English
- Languages
- The teaching is done in English but some elements like the internship might require German language skills. Depending on the German language skills, all non-native German speakers will take a German language course for up to four semesters. All German native speakers will take two topic-specific English language courses.
- Full-time / part-time
- • full-time
- Programme duration
- 7 semesters
- Beginning
- Winter semester
- Additional information on beginning, duration and mode of study
- https://www.hdm-stuttgart.de/smm/study_program/curriculum (https://www.hdm-stuttgart.de/smm/study_program/curriculum)
- Application deadline
- https://www.hdm-stuttgart.de/smm/admission/application_process (https://www.hdm-stuttgart.de/smm/admission/application_process)
- Tuition fees per semester in EUR
- Varied
- Additional information on tuition fees
- For studies commencing in the 2025/2026 winter semester, international tuition fees (§ 3 LHGebG) amount to 1,500 EUR.
- Joint degree / double degree programme
- No
- Description/content
- Social Media Marketing & Management is more than just a degree programme – it’s a gateway to the world.
Are you passionate about social media and want to turn it into a rewarding career? Do you want to learn how to create engaging content, manage online communities, and analyse data to optimise your company's social media strategies? If so, our Social Media Marketing & Management Bachelor's programme is exactly right for you!
Besides learning how to master online marketing and social media, you’ll also be trained in communicating in different languages and across different cultures. Fluency in English is required for this programme, enabling you to connect with individuals from around the world. You will also get the chance to spend one or two semesters abroad and gain international experience, which will enable you to develop valuable intercultural and social skills applicable to any industry.
This degree is designed for students who are interested in a career in online and/or social media marketing and management. It is suitable for students who have completed high school or equivalent, have a good command of English, and possess basic computer skills. No prior experience or knowledge of social media is required.
Social media marketing and management is a rapidly growing industry with many job vacancies. You will be able to work in different types of organisations including brands, agencies, non-profit organisations, or even your own freelance business. With your solid foundation in business, media, and AI tools, you will be able to pursue various career paths such as content creator, social media manager, social media strategist, or social media consultant, among others.