- Degree
- European Master in Customer Relationship Management (MA)
- Course location
- Aschaffenburg
- In cooperation with
- Students will gain a truly European experience by studying each semester at one of the four partner universities: https://mastermercuri.eu/partner-universities/ (https://mastermercuri.eu/partner-universities/)
Students will receive an MA degree/diploma from all four universities.
- Teaching language
- • English
- Languages
- All courses are held in English. Additionally, each semester students take a foreign language course that they study as part of the curriculum (such as German and Spanish).
- Full-time / part-time
- • full-time
- Programme duration
- 4 semesters
- Beginning
- Winter semester
- Application deadline
- All information regarding the application process can be found here: https://mastermercuri.eu/entry-requirements-and-recruitment/ (https://mastermercuri.eu/entry-requirements-and-recruitment/)
- Tuition fees per semester in EUR
- Varied
- Additional information on tuition fees
- Please consult the MERCURI programme website for information on tuition and administrative fees that apply.
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- Yes
- Description/content
- The MERCURI Master's Programme is a groundbreaking international Master's degree in English offered by four prestigious European universities:
• Uniwersytet Ekonomiczny w Katowicach (Poland),
• Università degli studi di Bergamo (Italy),
• Aschaffenburg University of Applied Sciences (Germany),
• Universidad CEU Cardenal Herrera, Valencia (Spain).
The programme is designed to provide an in-depth understanding of consumer-brand relationships and consumer behaviour.
It stands out for its innovative teaching methods, including experiential learning, simulation games, and intensive courses, allowing students to earn up to four diplomas.
MERCURI promotes cultural immersion and international networking with students studying each semester in a different country.
The MERCURI Master's programme offers students the unique opportunity to earn three national Master's degrees/diplomas and one university Master's diploma.
There are also scholarships and grants such as Erasmus+ available for eligible candidates.
For further information on the programme, please visit the MERCURI website (https://mastermercuri.eu/).