- Degree
- Bachelor of Science in Business Administration
- Course location
- Pforzheim
- Teaching language
- • English
- Languages
- All courses are taught in English.
- Full-time / part-time
- • full-time
- Programme duration
- 7 semesters
- Beginning
- Winter semester
- Additional information on beginning, duration and mode of study
- The programme duration is seven semesters, including the Bachelor’s thesis. Mode of study is in person on-site.
- Application deadline
- The application deadline for entry in the winter semester is 15 July (the semester begins at the end of September or the beginning of October).
This application deadline applies to both EU and non-EU applicants.
Beforehand, non-EU applicants must submit their university entrance qualification documents for recognition. The deadline for submitting these documents is 31 May.
The application portal will open towards the end of April/the beginning of May.
- Tuition fees per semester in EUR
- Varied
- Additional information on tuition fees
- There are no tuition fees for German citizens or citizens of EU or EEA countries.
International students who obtained their higher education entrance qualification in a non-EU country are required to pay tuition fees of 1,500 EUR per semester, in accordance with the Baden-Württemberg State University Fees Act. Graduates of German schools abroad (Deutsche Auslandsschulen, DAS) are exempt from these tuition fees.
- Joint degree / double degree programme
- Yes
- Description/content
- The seven-semester programme offers a degree in business administration with a specialisation in International Marketing. Students study four semesters general business administration courses (e.g. Finance, Accounting, IT, Economics, Law, Statistics, Ethics) and two semesters specialised marketing courses (e.g. Sustainability Marketing, Digital Marketing, Marketing Communications). The study programme is supplemented by a one semester job-specific internship in the field of marketing.
International students who come from abroad to do their Bachelor’s degree in Business Administration/International Marketing at Pforzheim University usually complete all seven semesters in Pforzheim. This gives them the advantage to immerse themselves in the German culture and learn the language – they are then perfectly prepared for jobs in Germany after graduation.
However, students can also spend some time abroad during their studies. This implies that the marketing specialisation is done partly or fully abroad instead of in Pforzheim.
Two options exist:
• Students spend one semester (fourth semester) abroad at one partner university or even two semesters abroad (fourth and fifth semester) at two different partner universities on two different continents. There are currently around 20 partner universities available worldwide, including: Örebro University, Sweden; Sheffield Hallam University, GB; Yonsei University, Korea; Hong Kong University; American University Kairo, Egypt; Insper, Sao Paulo, Brazil.
• Students spend one year (fourth and fifth semester) abroad at a partner university and acquire a double degree, i.e. the Pforzheim Bachelor’s degree in combination with the foreign degree of the respective partner university. The following 11 partner universities are available for the double degree:
• University of Wyoming, USA
• Tec de Monterrey, Mexico
• ESAN University, Peru
• University of Galway, Ireland
• IESEG School of Management, Paris, France
• Clermont School of Business, France
• University of Ljubljana, Slovenia
• IQS School of Management, Barcelona, Spain
• Iscte Business School, Lisbon, Portugal
• Universitas Gadjah Mada, Yogyakarta, Indonesia
• Yuan Ze University, Taiwan
Career opportunities:
Graduates achieve high employability and usually work in brand management, market research, advertising, sales, public relations, key account management, category management or management consultancy after graduation. A large percentage also pursues a Master's degree afterwards and is accepted to top schools worldwide.
- Current information
- Bachelor’s Information Day
Curious which Bachelor’s path truly fits you? Let’s find out together.
Join our online Bachelor’s session on 18 May at 5:00 pm and discover how the right programme can shape your path.
Register now!
Bachelor´s Programme Information Day (https://businesspf.hs-pforzheim.de/en/bachelor_info_session)