- Degree
- Master of Arts in Marketing and Artificial Intelligence
- Course location
- Aalen
- Teaching language
- • English
- Languages
- All courses are taught in English. A German language course is part of the syllabus.
- Full-time / part-time
- • full-time
- Programme duration
- 3 semesters
- Beginning
- Winter and summer semester
- Application deadline
- • 15 September for the summer semester
• 15 March for the winter semester
- Tuition fees per semester in EUR
- 1,500 EUR
- Additional information on tuition fees
- EU students do not pay tuition fees.
1,500 EUR per semester for non-EU students
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- No
- Description/content
- The goal of the English-taught Master's course of study (MA) in Marketing and Artificial Intelligence is to educate the next generation of marketing leaders for "one world".
Learn about the latest developments in generative AI and how they revolutionise marketing automation. Become well trained in traditional marketing – on a strategic as well as on an operational level. Practice what you have learned immediately in business cases, also together with partner companies.
The Master's programme is organised around the five cornerstones:
• International Marketing (Strategic Marketing, Consumer Behaviour, Brand Management)
• Marketing and Social Media Analytics (with R, Python and Generative AI)
• Conversational AI Applications
• Creativity, Entrepreneurship and Sustainability
• Cross-Functional Skills and Self-Development
As a graduate with a Master of Arts in Marketing and Artificial Intelligence from Aalen University, you will be an expert in modern marketing and highly attractive for employers.
Students can opt for a double degree with ESC Clermont-Ferrand, France.