- Degree
- Bachelor of Arts
- Course location
- Berlin
- Teaching language
- • English
- Languages
- The programme is taught in English.
- Full-time / part-time
- • full-time
- Programme duration
- 6 semesters, 7 semesters
- Beginning
- Winter and summer semester
- Additional information on beginning, duration and mode of study
- Intakes: April & October
Choose between the following tracks:
• International Experience Track | duration: three and a half years / seven semesters, six-month internship / semester abroad included, April and October intake
• Fast Track | duration: three years / six semesters, October intake only
Mode of study: We believe that sustainable learning is only possible if there is enough space for experimentation, games and critical thinking. That is why we have completely restructured the classical course of studies. Read more about our CORE Principle (https://www.srh-university.de/en/you-want-to-study/core/?utm_source=wkz-HSptlDIP&mtm_placement=wkz-HSptlDIP&mtm_source=ptl&mtm_medium=DIP).
- Application deadline
- Non-EU/EEA applicants: Please apply (https://apply.srh.de/en_GB/courses/course/100-ba-international-business-administration--focus-digital-marketing-fast-track?search=468364) by 1 February (April intake) or 15 August (October intake). We also recommend that you apply early (at least four months before the start of your programme).
EU/EEA applicants: Please apply (https://apply.srh.de/en_GB/courses/course/100-ba-international-business-administration--focus-digital-marketing-fast-track?search=468364) by 1 April (April intake) or 1 October (October intake).
- Tuition fees per semester in EUR
- 4,500 EUR
- Additional information on tuition fees
- Seven-semester option
• Non-EU/EEA: min. 5,100 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): min. 750 EUR per month
Six-semester option
• Non-EU/EEA: 5,500 EUR per semester
• EU/EEA (including Switzerland, Western Balkans, and Ukraine): 840 EUR per month
Tuition fees remain the same for the entire duration of the programme.
- Joint degree / double degree programme
- No
- Description/content
- Our Bachelor's programme helps business graduates tackle contemporary challenges by providing them with a well-balanced management education. Students acquire skills and competencies that are highly relevant for international businesses.
They acquire theoretical knowledge in different business areas and get to focus on one management topic at a time while seeing how this area of business activity relates to other areas. Due to the international orientation of the programme, students learn how to work with people from different cultures and get to strengthen their social, communication and intercultural skills.
Digital Marketing: Students who are passionate about online marketing are perfect for this programme. Modules on digital marketing, brand management, and consumer behaviour are at the core of the curriculum, and they are complemented by general business subjects.
You can choose between the following:
• the six-semester fast track or
• the seven-semester, international experience track that includes a study abroad or internship abroad semester.