- Degree
- Master of Arts in Strategic Marketing Management (MA)
- Course location
- Berlin
- Teaching language
- • English
- Languages
- Courses are held in English.
- Full-time / part-time
- • full-time
- Programme duration
- 4 semesters
- Beginning
- Winter semester
- Additional information on beginning, duration and mode of study
- This programme is offered at our locations in Munich, Berlin and Dortmund.
- Application deadline
- Applicants who require a visa for studying in Germany must submit their application documents by the following deadline:
• 15 July (Semester starts in September.)
For all other applicants, the admission period ends at the latest in August.
The admission test is valid for one year and students can thus apply up to one year in advance.
- Tuition fees per semester in EUR
- 6,480 EUR
- Additional information on tuition fees
- • 6,480 EUR per semester
• Monthly payments are also available upon agreement with university.
One-time enrolment fee
• EU & EEA (European Economic Area) students: 600 EUR
• Non-EU students: 1,500 EUR
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- Yes
- Description/content
- In the Master's in Strategic Marketing Management, you will learn to analyse dynamic framework conditions in globalised markets and to develop promising strategies through qualitative and quantitative analyses. During your studies, you will benefit from the intensive exchange with experts from the business world and implement your own projects.
The MA Strategic Marketing Management prepares you for a career in international marketing. You will be able to derive promising marketing strategies from the findings of market research and the specifications of corporate management as well as to plan and control them in a goal-oriented manner.
In order to fully prepare you for a career in international data science, in this Master's programme:
• You’ll spend a semester abroad at one of the 190+ partner universities around the world.
• Optionally, you can opt for the Double Degree at a partner university abroad and graduate with two degrees at the same time.
The programme is also internationally AACSB accredited, ISM being the first German private university of applied sciences that received the prestigious AACSB accreditation in 2024.