- Degree
- Master of Arts (MA)
- Course location
- Ingolstadt
- Teaching language
- • English
- Languages
- Courses are taught in English (100%).
THI Language Center offers language and intercultural courses such as Spanish, French, Chinese, Russian, German and English. Of course, all of these courses are free of charge.
- Full-time / part-time
- • full-time
- Programme duration
- 3 semesters
- Beginning
- Winter and summer semester
- Application deadline
- 1. Applicants with a Bachelor's degree from outside of Germany must first apply via uni-assist (https://www.uni-assist.de/en/). Please apply there as soon as possible, as uni-assist needs several weeks to provide the "Vorprüfungsdokument" (VPD), which you need for your further application.
If you acquired your Bachelor's degree outside of Germany, uni-assist has to verify your eligibility to study in Germany and to convert your grades to the German grade system. You will have to submit all required documents to uni-assist online. The process takes a minimum of four to six weeks. You can apply there all year round.
2. PRIMUSS – THI application portal (https://www.thi.de/go/online-application): from 2 May until (expected to be) 15 July for the following winter semester or from 15 November until (expected to be) 15 January for the following summer semester
You will have to apply online at the PRIMUSS university application portal. There you will have to upload all the necessary documents including your VPD. You can still upload documents within the respective periods (there will be deadlines per document in the upload area) after you have sent your application online (there is no need to send hard copies for an application).
- Tuition fees per semester in EUR
- 1,200 EUR
- Additional information on tuition fees
- THI charges fees of currently 500 EUR per semester for students from third countries (citizenship outside the EU and European Economic Area).
The fees are planned to increase to 1,200 EUR per semester (Master's programmes) from summer semester 2026 onwards. When more details are available, you will find further information on our homepage.
THI students who started their studies earlier are not affected by this reform.
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- No
- Description/content
- International retailers and brand manufacturers need well-trained managers who are familiar with retail management, consumer management, strategy, internationalisation, marketing concepts and digitalisation in the retail and consumer goods sector. We impart this knowledge to students in our leading and world class Master's degree programme in Retail and Consumer Management, a Master of Arts in Retail and Consumer Management, which is taught entirely in English.
Our programme builds on a Bachelor's degree and equips students with the necessary conceptual and strategic skills to pursue a career in a variety of exciting retail and branding industries – from lifestyle products to consumer electronics and automotive distribution. Developing expertise in cross-cultural competencies and retail analytics and consumer analytics is an integral part of our curriculum to meet the significant and growing demands of increasingly globalised retail management.
The Retail and Consumer Management degree programme covers areas such as International Retail Operations, Market Research and Consumer Behaviour, Retail Law and Trademark Law, Global Retailing and Internationalisation, Retail Lab and Consumer Projects, Digital Commerce in Retail, Retail Branding and Store Marketing, Strategic Retail Management, Merger and Acquisitions in Retail, Digital Marketing for Retail, Sales and Customer Lifecycle Management, and Supply Chain Management in Retail.
We offer elective courses in retail management and hands-on retail and consumer projects that provide opportunities for business cases and practice projects with international companies. Our graduates are prepared for various career paths in retail and consumer management and gain retail management expertise.
As the language of instruction is English, we welcome international students with a first degree and practical experience in the retail and consumer sector.
THI Business School is AACSB-accredited! THI Business School was the first of its kind in Bavaria to be accredited by the Association to Advance Collegiate Schools of Business (AACSB). This makes us one of the approximately six per cent of all business schools worldwide that have achieved this prestigious status.
- Current information
- Technische Hochschule Ingolstadt does not cooperate with recruitment agencies. Applicants will have to apply on their own. Apart from the uni-assist fee, there is no application fee.
To stay updated on the most recent study orientation dates, please visit www.thi.de/go/events-studyorientation (http://www.thi.de/go/events-studyorientation).