- Degree
- Master of Science in Marketing
- Course location
- Sankt Augustin
- Teaching language
- • English
- Languages
- English
- Full-time / part-time
- • full-time
- Programme duration
- 3 semesters
- Beginning
- Winter semester
- Additional information on beginning, duration and mode of study
- Please see our website for more information:
https://www.h-brs.de/en/wiwi/study/master/marketing (https://www.h-brs.de/en/wiwi/study/master/marketing)
- Application deadline
- Deadlines are published on our website:
https://www.h-brs.de/en/masters-degree-programme-marketing-online-application (https://www.h-brs.de/en/masters-degree-programme-marketing-online-application)
- Tuition fees per semester in EUR
- None
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- Yes
- Description/content
- The goal of the Master's programme is to give students a deeper understanding of marketing issues based on a sound marketing-related training. In particular, various technological developments and future trends in the development of markets are taken into account. This ensures that students are prepared for the market's future requirements and that graduates are highly attractive to potential employers. Classes are held at both the Rheinbach and Sankt Augustin campuses.
An overview of the course topics:
• Marketing Process & Strategy
• Digitalisation of Business Models
• International Marketing
• Case Studies
• Pricing
• Market Research
• Data Management / Statistical Analytics
• Future Trends & Scenario Techniques
• Business Model Generation
• Product/Innovation Management & Services
• Sales
• Promotion
• Digital Consumer Behaviour
• Business Communication & Negotiation
The integration of a semester abroad is strongly supported. The faculty has many partner universities offering a wide array of courses.
Please see our website for more information or contact our programme coordinator.