- Degree
- Master of Arts (MA)
- Course location
- Pfarrkirchen
- Teaching language
- • English
- Languages
- Course language: English
- Programme duration
- 3 semesters
- Beginning
- Summer semester
- Application deadline
- 1 October to 1 December for March entries (summer semester)
- Tuition fees per semester in EUR
- None
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- No
- Description/content
- International tourism and associated areas, such as hospitality and event management plus cross-sector industries such as spas, prevention centres, rehabilitation clinics, sports and recreation facilities, culture and leisure centres sectors, generate billions of euros annually. The whole sector is a vastly expanding, lucrative and appealing area in which to build your career.
As a student on this course, you will deepen you knowledge in the modern-day, globalised tourism market and become an expert in the following current global tourism trends:
• Health and wellness tourism regarding demographic change and rising health consciousness
• Continued globalisation and urbanisation of destination package deals
• The development of new international destinations
• Increased digitisation in the industry through online booking engines
• Increased customisation including “dynamic packaging“
• Social networks as a communication base for marketing and travel destination reviews
• Trends towards ecological, green tourism
During this course, all aspects of the modern, globalised tourism market will be covered in four main modules:
• International Tourism Management
• Empirical Research Methods
• Business Economics
• International Destination Management
- Current information
- WURI (World University Rankings for Innovation) – Ranking 2024:
• No. 16 worldwide in the category "Leadership"
• No. 20 worldwide in the category "Global Top 300"
• No. 24 worldwide in the category "Generative AI Application"
• No. 28 worldwide in the category "Student Mobility and Openness"