- Degree
- Master of Science in International Management, Marketing, Entrepreneurship
- Course location
- Magdeburg
- Teaching language
- • English
- Languages
- Courses and examinations are held exclusively in English. However, students may take four courses taught in German to improve and to apply language skills.
- Full-time / part-time
- • full-time
- Programme duration
- 4 semesters
- Beginning
- Winter and summer semester
- Additional information on beginning, duration and mode of study
- The study programme will start by the beginning of October/April with a mandatory On-Boarding Week for new students. During this week, students will learn how to organise their class schedules, get introduced to rules and study regulations, and use e-learning portals, etc.
Our school offers in-person classes. Some online modules may be available, depending on the lecture format of the professor. On-campus presence is important and required in order to successfully complete the programme.
- Application deadline
- International degree holders:
15 June for the following winter semester and
15 December for the following summer semester
- Tuition fees per semester in EUR
- None
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- No
- Description/content
- International Management, Marketing, Entrepreneurship (IMME) is part of the International Study Programme (ISP page flow) (http://ovgu.pageflow.io/fww). The (minimum) four-semester, full-time programme leads to a Master of Science (MSc) degree. The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship.
The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations.
Programme participants may focus on ...
International Management, by acquiring comprehensive knowledge about strategic activities of organisations and strategic decision-making of management teams. This is focused on internationalisation strategies, innovation management, and cross-cultural management.
Marketing, by gaining insights into processes and methods of market research as well as acquiring professional knowledge and methods for controlling and analysing marketing activities. Furthermore, they can explore the influence of the social and physical environment on consumer behaviour.
Entrepreneurship, by deepening their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation.
This study programme requires students to possess a deep understanding of economic theories as well as a profound knowledge of analytical mathematics and statistical methods. Students must have strong English skills.
Learn more about our English-taught Master's programme @ ISP Website (https://www.isp.ovgu.de/Master.html).