- Degree
- Master of Science
- Course location
- Gießen
- Teaching language
- • English
- Languages
- The first semester is entirely conducted in English (100%). In the International Marketing specialisation, all modules are offered in English (100%). In the Digital Marketing specialisation, the majority of the courses are delivered in German (80%).
- Full-time / part-time
- • full-time
- Programme duration
- 3 semesters, 4 semesters
- Beginning
- Winter semester
- Additional information on beginning, duration and mode of study
- The Master's programme has a standard duration of three semesters for applicants holding a Bachelor's degree with 210 credit points. An additional fourth semester is intended for students who have completed a Bachelor's degree with 180 credit points - for pursuing an internship, studying additional modules or one semester abroad.
Please note: International credit points do not necessarily correspond to German credit points. The grades and credit points converted by uni-assist are used for the application.
- Application deadline
- Applicants with non-German degrees: from 1 April to 15 June
Applicants with German degrees: from 1 June to 1 September
- Tuition fees per semester in EUR
- None
- Combined Master's degree / PhD programme
- No
- Joint degree / double degree programme
- Yes
- Description/content
- The Master of Science in Digital and International Marketing at Technische Hochschule Mittelhessen (THM) prepares students for leadership roles in a digitally connected and globalised world. This full-time, three-semester programme combines advanced knowledge in international marketing and digital strategy with strong skills in strategic marketing and management.
Teaching takes place in small, interactive groups, allowing close collaboration with experienced academic staff and direct application of knowledge to real-world business projects.
Students can specialise in either Digital Marketing – focusing on topics such as digital brand management, data-driven marketing, and e-commerce – or International Marketing, with emphasis on cross-cultural consumer behaviour, international sales management, and intercultural leadership.
The international environment, with English as the language of instruction, fosters strong intercultural skills and global thinking – essential for careers in today's business world.
Key competencies developed:
• Application of digital and international marketing tools to real business challenges
• Strategic market analysis and data-driven decision-making
• Development and implementation of international marketing and management strategies
• Leadership, communication, and intercultural management skills
Modules include: Digital Marketing, International Marketing, Consumer Data Analysis, Strategic Management, International Market Research, E-Commerce, Leadership and Communication, and the Master’s Thesis.
Career Prospects: Graduates are well-prepared for diverse roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant – both in Germany and worldwide.